Intergration - brochure and mobile phone.

 History making. Maybe a world first?

It is not unusual to find a QR code on a tourist brochure, in fact there are a couple in Port Douglas. What is history making here is the QR code, once scanned on a mobile phone goes to a mobile phone website and not a full sized website.
Simple really. 

And then there is the screen button. 

Of course, even on Android.